By: Sarah BinderEuropean fans of European football are experiencing a change in the market for palm oil.
While most European players are still predominantly white, palm oil producers are starting to attract a lot of attention from the international fanbase.
With many fans coming to the stadiums to watch a football match or an event, the European fanbase is becoming a lot more diverse and it has a lot to do with the fact that the European game has become more competitive over the last decade.
It also has to do something to make up for the fact the game has gone away for the majority of players, such as the introduction of artificial grass.
“The change of game and the growth of the fans in Europe has made a lot better a product than what we used to have in the past,” said Alex Jonsson, head of global palm oil at Jonsons Natural Products.
“We now have a really diverse fan base.”
Jonsons products are being sold on the market and they have been used by teams across Europe for years.
However, Jons is the first company in Europe to offer a product for the fans, with its Palm Aroma.
“People are buying it because of the authenticity of it,” he said.
“It has a real essence to it.
People really get the real essence of the product.”
Palm Aroma has become an international brand and is used by clubs from around the world, with a new European Champions League final in the US being held in June.
The company also has a strong presence in Brazil, where it has been selling the product for over a decade.
“In Brazil, it has become so much more of a luxury product that people are really wanting to try it out,” Mr Jons said.
Mr Jonson said the growth in popularity of the brand is an important part of the appeal of the company.
“Our fans are getting really passionate about the brand and are buying products because they feel that it is a great quality,” he explained.
“They’re looking for a great, unique, authentic product.”
Mr Joneson said his company is also expanding in India, where the product has become a staple.
“I think the fans have embraced the brand as much as they did in Brazil and now it’s growing in India and it’s getting really popular in Brazil,” he noted.